BRIEF

This product set was created for women who wanted to cool off themselves after a long day. A premium indulgent vibe was needed in this bath sets so that they would be sold across major retailers in the UK.

SOLUTION

By using an elegant font and special finishes like gold foil and matt lamination, the premium feel was achieved. A creamy swirl background shifts colours depending on the particular product and communicates what the product promises, a luscious sensation.