Dove needed to push a particular lotion that was not achieving target sales. A special on-pack was necessary, which would contain this product along with a couple of best-selling products. Communicating the premium characteristics of the brand was mandatory.


To solve the situation, a premium pack was designed to hold the lotion, a shampoo and a soap – a tin can that could be used as a storage inside of the washroom. This way, the Dove brand would live on after the products were used. 
The design was created according to provided brand guidelines.