GRILL MARKET & DELI
BRAND POSITIONING • LOGO • VISUAL SYSTEM • PACKAGING • BRAND BOOK • BRANDING PROGRAM • WEBSITE
The company wanted to enter the restaurant business by adding the eat-in feature to their retails. The brand didn't portrait the business anymore and the identity needed to be evolved.
We added the descriptor “Deli” to the name, that way it would be implied that the shop would sell specially prepared food to eat-in. The logo was completely redesigned adding a bold character along with an elegant flair. Also, we structured the brand architecture so the identity would deploy coherently across the strategic business units (retail, distribution and products).