PAPI'S POLLOS

BRAND POSITIONING • LOGO • VISUAL SYSTEM • BRANDING PROGRAM

BRIEF


A new fried chicken business was built and it needed to be perceived as tasty, cool and friendly while being trustworthy.


SOLUTION


A character was the most suitable solution for the logo. A chicken with a cool vibe enclosed by a circle formed a well-balanced emblem. The striped background makes the identity striking and eye-catchy.