BRAND POSITIONING • LOGO • VISUAL SYSTEM • BRANDING PROGRAM • WEBSITE • MOTION GRAPHICS
Tropical Sushi is a Latin-Japanese fusion restaurant. Although they make Japanese food, their Latin flair was needed to be more prominent in the graphic identity.
The Latin flair of the brand is conveyed by using a wide vibrant colour palette on the visual system. Organic shapes in the logo and a fun typeface work perfectly with the colours creating an extremely cool and outgoing graphic identity.