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What Brandian does,
and where to start

In one line

everything Brandian does for self-funded technology companies: the Brand Record and five Inspections, five services and three solutions, and the two retainers that follow the brand work.

Start with the Brand Record if you want to know what your buyer thinks of your brand before you spend on it. Start with an Inspection if you can name the part of your brand that's wrong. A service builds or rebuilds the part of your brand you already know needs it. A solution is for you if you see your own situation in one of them.

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£4,000

The Brand Record

The Brand Record measures how your buyer sees your brand from four directions inside two weeks: what your customers think of your brand, how often buyers look for you by name, what AI assistants say about you, and why the buyers you lost chose someone else.

Every Brand Record goes into your Brand Record file: your first opens it, and every later one shows how your buyer's view has changed and what changed it.

Every Brandian service and solution includes two Brand Records, one before the brand work starts and one at the end of the project.

A Brand Record bought first comes off the first instalment of any service or solution you go on to inside six months.

See how it works

The Brand Record

Inspections

An Inspection examines one part of your brand on your sales material and public presence, at a fixed price, inside two weeks. Each finding opens on what it's costing your technology company, with the evidence graded and the corrections ranked, and the findings are yours whatever you decide.

An Inspection's full price comes off the first instalment of the matching service or solution if you go on to one inside six months.

£3,500

Platform Inspection

It examines the strategy your brand is built on: who it's for, where it sits among competitors, what it claims and what personality it carries. It answers whether you sell to the buyer you think you do, and whether your ground holds.

See how it works

£2,500

Identity Inspection

It examines the face your brand shows the market: your name and tagline, then your logo and visual system, for how they hold up in production and how many versions are in circulation. It asks whether your guidelines can keep them consistent.

See how it works

£2,500

Portfolio Inspection

It draws everything you sell as a map, and examines how each brand and product is treated, what each covers, and whether every touchpoint shows the same portfolio. It shows how many names a buyer learns, and where a prospect gets lost.

See how it works

£1,800

Tone of Voice Inspection

It examines the voice your brand writes in, on a sample of what you've published. It shows whether it sounds like one voice, whether a reader could tell it from a competitor's, and whether it carries your brand's personality.

See how it works

£2,200

AI Visibility Inspection

It puts the questions your buyers ask to five AI assistants and scores the answers for accuracy, favourability and category. It checks whether they can read your website, and ranks every correction by how soon it lands.

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Inspections

Services

A service builds or rebuilds one part of your brand, and the work is measured so you can see what it changed. Three months go on the brand work itself. Six months of measuring how your buyer sees your brand, one before the brand work and five after it, put what the work changed on record.

The price is a starting figure, because the size of the job varies; the exact figure is set in the proposal before you sign and doesn't move after that.

Each service includes its Inspection as its first step and carries the Performance Guarantee.

from £22,000

Brand Platform

It builds the strategy your whole brand is built on, from research in your market: your competitive set mapped, your buyer persona from real buyer interviews, your positioning, your unique selling proposition and your personality, in one report.

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from £19,500

Brand Identity

Built from your brand platform, it designs the face your brand shows the market: name and tagline, logo suite, visual system and guidelines, in one online home. It needs a sound platform; where yours isn't, Brandian proposes Renown instead.

See how it works

from £16,500

Brand Portfolio Strategy

It decides how your brands and products are organised, on evidence: your brand architecture, the brand and product roles, the decision framework and governance rules, in your guidelines, so the next product has a place.

See how it works

from £14,500

Brand Tone of Voice

From your brand platform's personality, it sets your brand's written voice: voice definition, modulation matrix, vocabulary lists and compliance test, in one set of guidelines. It needs a sound platform, or Brandian proposes Coherence.

See how it works

from £13,500

AI Brand Visibility

It corrects what AI assistants say about your brand at the sources they read: a correction plan first, mapping every fault to its fix and when it lands, then the corrections in the order they cost you, and the answers measured monthly.

See how it works

Services

Solutions

A solution is more than one service, packed together as one nine-month project, delivered in less time and for less money than its services bought separately.

The brand platform is in every solution, because it's the foundation every other part of the brand is built on.

Each solution includes the Inspections of the services in it.

Add AI Brand Visibility to any solution and you save £7,500 on what it costs on its own.

from £35,000

Renown

If your company is better than it looks, Renown is Brand Platform and Brand Identity together in one solution: the strategy that says why you're the stronger choice, and the face that shows it. You save £6,500 against buying the services separately.

See how it works

from £42,500

Coherence

If your company looks and sounds different everywhere, Coherence is Brand Platform, Brand Identity and Brand Tone of Voice in one solution, built together from one strategy. You save £13,500 against buying the services separately.

See how it works

from £45,000

Range

If your company outgrew its brand, Range is Brand Platform, Brand Portfolio Strategy and Brand Identity in one solution, the portfolio built from the strategy, the identity from both. You save £13,000 against buying the services separately.

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Services

The Performance Guarantee

Every service and solution carries a Performance Guarantee. Before you sign, you and Brandian agree the KPIs the work will be judged on, in writing, chosen from what the brand work can influence. At the end of the project, the closing Brand Record shows whether they were met. If they weren't, the closing instalment is discounted in full.

Retainers

A retainer keeps the brand work you paid for sound after the project ends. Left alone, it wears away: the company changes and the guidelines don't, new people work outside them, the measuring stops. A retainer keeps all three going, so the work holds its return.

They are yearly services paid monthly, offered at the end of the project, when your second Brand Record has been read back to you.

Upkeep

Your guidelines and assets kept current as your technology company changes, new hires inducted, and share of search and what AI assistants say about you measured each quarter. An annual Brand Record can be bought at renewal at a lower price.

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Guardianship

Everything in Upkeep, with the monthly Drift Report you received in your project included, and advice on live brand decisions as they arise: what moved, what didn't, and what to correct next, every month. An annual Brand Record is included.

See how it works

Retainers

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