Pricing
The published prices, what each figure buys, how payment spreads, and what happens to the money if plans change.
When you set these figures against another quote
Ask the other firm three questions: what gets measured before the work starts, what gets logged while it runs, and what gets measured once the work has had time to be judged. If the answers are nothing, nothing and nothing, the two quotes are for different products, and the cheaper one ends where you started: unable to say how the money changed your buyer's view of your brand.
Product | What it examines | Price |
|---|---|---|
The Brand Record | the full baseline: how your buyer sees your brand, measured by customer survey, share of search, what AI assistants say and lost-lead research | £4,000 |
Platform Inspection | the brand strategy: buyer persona, positioning within the competitive set, unique selling proposition, brand personality | £3,500 |
Identity Inspection | the brand identity: name and tagline, concept and construction, colour and typography, consistency, guidelines quality | £2,500 |
Portfolio Inspection | the brand portfolio: brands, sub-brands and products, and how they relate | £2,500 |
Tone of Voice Inspection | the brand's written voice: register consistency, distinctiveness, personality fit, vocabulary discipline | £1,800 |
AI Visibility Inspection | what AI assistants say about your brand, scored for accuracy, favourability and category framing | £2,200 |
The Brand Record and Inspections
Every path into Brandian starts with one of these: a written account of where your brand stands, delivered as a document you keep.
What it examines
Price
your full baseline: how your buyer sees your brand, measured by customer survey, share of search, what AI assistants say and lost-lead research
£4,000
your brand strategy: buyer persona, positioning within the competitive set, unique selling proposition, brand personality
£3,500
your brand identity: name and tagline, concept and construction, colour and typography, consistency, guidelines quality
£2,500
your brand portfolio: brands, sub-brands and products, and how they relate
£2,500
your brand's written voice: register consistency, distinctiveness, personality fit, vocabulary discipline
£1,800
what AI assistants say about your brand, scored for accuracy, favourability and category framing
£2,200
Services
Every service comes with the Monthly Correction Cycle, and with two Brand Record takings, read back side by side, so you know what the brand work changed in your buyer.
What you get
From
competition map, buyer persona built on interviews, positioning, unique selling proposition, brand personality and archetype
£22,000
naming and tagline, logo suite, visual system (colour, type, imagery, layout), guidelines in one online home, the production files and asset library, induction
£19,500
the portfolio restructured: brands, sub-brands and products, a decision framework for future products, governance rules
£16,500
voice guidelines with vocabulary and modulation rules, worked examples, a compliance test your team can run, induction
£14,500
a correction plan with each fault's fix and speed, priority corrections implemented, monthly measurement of what the AI assistants say
£13,500
Where Brand Platform's competition analysis, on its own or inside a solution, finds your category saturated, Category Creation is recommended, at £8,000, quoted in the proposal before you sign and payable only if you take it.
Where Brand Portfolio Strategy's new grouping calls for new names, Brandian does the naming as an addition, £2,500 per exercise, stated in the proposal before you sign.
Solutions
A solution combines services for a problem no single service fixes, bought as one piece of work with one measurement across all of it. It takes less time and costs less than buying its parts separately, because the shared work is done once and billed once.
Retainers
A service or solution leaves you with brand work tested against your buyer. Your brand moves forward and the work stops being tested. Upkeep and Guardianship are two yearly retainers paid monthly to protect the work you paid for:
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Upkeep at £300 a month
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Guardianship at £900 a month.
They're offered at the end of the project, when your second Brand Record taking has been read back to you.
How payment spreads
The Brand Record and every inspection are paid upfront in full.
Every service and solution is paid in ten instalments across nine months:
When
Settles
Instalment 1
on signing
the start of the work
Instalments 2 to 4
months 2 to 4
the brand work
Instalments 5 to 9
months 5 to 9
the Monthly Correction Cycle
The closing instalment
at the end of the project
the Performance Guarantee
If plans change
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The Brand Record and the Inspections can't be cancelled or refunded once bought. If you need to postpone, you can, once, by three months at most.
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Services and solutions are signed as a whole, at one price. If you cancel brand work part-way, the remaining instalments fall due, less any third-party costs not yet committed. Everything delivered to that point is yours. The closing Brand Record taking doesn't happen, and the closing instalment never falls due.
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Retainers are yearly commitments. To leave, give one month's notice. Leaving before the end of your term carries an exit charge of two months' fees; if fewer than two months remain, you pay the remaining months and no more.
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If Brandian ever cannot deliver at all, delivery stops, you keep everything delivered so far, and nothing undelivered is invoiced.
The Performance Guarantee
Every service and solution carries a Performance Guarantee. Before you sign, you and Brandian agree the KPIs the work will be judged on, in writing, chosen from what the brand work can influence. At the end of the project, the closing Brand Record taking shows whether they were met. If they weren't, the closing instalment is discounted in full; if they were, the schedule completes as signed. The Brand Record, the Inspections and the retainers carry no Performance Guarantee.
The Brand Record and the Inspections have fixed prices.
Services and solutions have starting prices: the published figure is the price for the simplest case, and anything that makes the brand work more complex is priced in the proposal, stated before you sign, and it doesn't move after that.