Brand Messaging service
When a brand talks, it reveals many things about its personality, essence and unique selling proposition. But more importantly, it creates a reaction on the side that is listening (clients, consumers, suppliers, partners, etc.), judging the brand by the words they hear, or read.
We will help you define your Brand Messaging framework, that is, how your brand should convey its beliefs, values, promise and uniqueness when speaking to its audience.
What is Brand Messaging?
In a nutshell, Brand Messaging consists in establishing how a brand will communicate its unique selling proposition, brand essence and its core message to its audience.
We achieve this by specifying a brand voice, language, and even building an story that will exemplifies what your brand stands for.
Our Brand Messaging service includes:
Core Message
The brand's master thought and big idea, strongly linked with its personality and brand platform.
Your brand's strategic sense
Brand Story
An intriguing and emotional narrative that clarifies what the brand wants to be known for in a human-level.
Your brand's signature tale.
Brand Voice
How your brand speaks and adapt its voice to do so in different circumstances without shifting its personality.
Your brand's tone of voice.
Brand Language
A consistent style of language across your brand communications, marketing materials, customer services, etc.
Your brand's choice of words.
Guidelines
A set of rules and tips on how your brand speaks and regulates its personality when communicating.
Your brand's voice rules.
Our Brand Messaging Service Scope
Advantages of having a Brand Messaging Framework
Your brand's core message will be crystal clear
The north of your brand will be expressed in a compelling way to the audience.
Your brand's tone of voice will be consistent
No matter the background of the writer, your brand will have a consistent style of language.
Your brand will relate to your audience as a human
The audience will understand your values more easily as people want to interact with humans not corporate entities.
It'll serve your brand as a filter to eliminate clutter
Whatever the brand wants to be known for, its archetypal core and positioning will be leading the narrative.
It'll deepen your relationship with your audience
Your brand will tap into your audience's emotions, creating a special connection with them.
You'll find the right customers more easily
After the audience hears or reads your brand they will be able to judge if you two are a good fit. Those are the ones you are after.