Brand Platform service
Perhaps the most important component of your brand is its foundation, the Brand Platform. Without it the brand would be focus-less, there wouldn't be a strategy behind all the branding efforts.
We will assemble a Brand Platform that clearly define your brand’s target audience and formulate a brand persona that will speak to that audience.
Brand Platform service
Perhaps the most important component of your brand is its foundation, the Brand Platform. Without it the brand would be focus-less, there wouldn't be a strategy behind all the branding efforts.
We will assemble a Brand Platform that clearly define your brand’s target audience and formulate a brand persona that will speak to that audience.
What is a Brand Platform?
Think of it as an interconnected network of strategic information upon which a brand is built. Too often brands rush to create a name or logo before understanding its market, target audience, personality and values.
Our Brand Platform service includes:
Full brand audit
Inventory of your brand assets, catalogue of current brand perceptions usually involves analysing previous studies or running new surveys.
Your brand's background.
Buyer persona
Buyer's motivation, expectations and concerns as they decide whether to buy from the brand or its competitors.
Your target' insights
Competition analysis
Analysis of the forces that shape your industry's competition to spot a possible competitive advantage and opportunities in terms of positioning.
Your brand's environment.
Unique Selling Proposition
Proprietary factor that makes your brand stand out from the competition by establishing a benefit your brand offers that other brands don't.
Your brand's compelling quality.
Brand essence
Why your brand exists, how it behaves and does things to support its belief and what it does and offers to achieve its reason to exist.
Your brand's core.
Positioning
The place your brand wants to occupy in the mind of the target audience, its personality and the attributes that will define it and stand out from the crowd.
Your brand's spot.
Our Brand Platform Service Scope
