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Branding Agency London Brandian Brand Platform Service

Brand Platform service

Perhaps the most important component of your brand is its foundation, the Brand Platform. Without it the brand would be focus-less, there wouldn't be a strategy behind all the branding efforts.

We will assemble a Brand Platform that clearly define your brand’s target audience and formulate a brand persona that will speak to that audience.

What is a Brand Platform? 

Think of it as an interconnected network of strategic information upon which a brand is built. Too often brands rush to create a name or logo before understanding its market, target audience, personality and values.

Our Brand Platform service includes:

Full brand audit

Inventory of your brand assets, catalogue of current brand perceptions usually involves analysing previous studies or running new surveys.

Your brand's background.

Buyer persona

Buyer's motivation, expectations and concerns as they decide whether to buy from the brand or its competitors.

Your target' insights

Competition analysis

Analysis of the forces that shape your industry's competition to spot a possible competitive advantage and opportunities in terms of positioning.

Your brand's environment.

Unique Selling Proposition

Proprietary factor that makes your brand stand out from the competition by establishing a benefit your brand offers that other brands don't.

Your brand's compelling quality.

Brand essence

Why your brand exists, how it behaves and does things to support its belief and what it does and offers to achieve its reason to exist.

Your brand's core.


The place your brand wants to occupy in the mind of the target audience, its personality and the attributes that will define it and stand out from the crowd. 

Your brand's spot.

Our Brand Platform Service Scope

A diagram of Brandian's Brand Platform service scope

Advantages of having a Brand Platform 

We have a sound plan for your branding

We know what needs to be done and how to do it.

Ask questions about this service

Download one of our case study

Speak to a branding specialist

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