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GCA
BRAND POSITIONING • LOGO • VISUAL SYSTEM • BRANDING PROGRAM • WEBSITE • MOTION GRAPHICS
BRIEF
GCA, an accounting firm was about to shift the direction of the business towards international markets with a new business model. The brand was not being perceived as a global brand and needed energy.
SOLUTION
An emblem was designed, in which the name of the brand was enclosed. Three circles intersect forming several modules that together are perceived as a single circle. This conveys synergy and an integrated service which were important brand attributes. The result was a global, professional and dynamic image ready to compete within the American market.









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