BRIEF

GCA, an accounting firm was about to shift the direction of the business towards international markets with a new business model. The brand was not being perceived as a global brand and needed energy.

SOLUTION

An emblem was designed, in which the name of the brand was enclosed. Three circles intersect forming several modules that together are perceived as a single circle. This conveys synergy and an integrated service which were important brand attributes. The result was a global, professional and dynamic image ready to compete within the American market.