GCA

Challenge

GCA was about to shift the direction of the business towards international markets with a new business model. The brand was not been perceived as a global brand and their branding was being implemented inconsistently.

Solution

We refined, simplified and adapted the brand's visual system to make it work in every touchpoint. We also designed a comprehensive set of brand guidelines to use the brand assets including the logo, the visual system and website UI. The result was a global, professional and dynamic identity ready to compete within the American market.