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Health & Wellness
Brand Platform Logo Visual System Packaging Motion Graphics Social

Salutab is the first dissolvable CBD product offered in tab form in the UK market.


The product was to be launched into Central London medicinal and pharma clinic brands, so a clean and professional look was imperative, while avoiding a link between the brand and THC.



We created an emblem with a shape that resembles a capsule, which connects the brand with the health industry. The colours green and blue communicate both health and safeguarding attributes of the brand.

We solved all the brand's packaging needs maintaining a consistent look and communicating the brand's attributes and USPs across. We designed a sachet to place the product within, a foldable packet to display the product on retailer's shelves and a postal box to deliver the product to final consumers buying online.


This project was developed in partnership with Apex Marketing.

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