Salutab is the first dissolvable CBD product offered in tab form in the UK market.
The product was to be launched into Central London medicinal and pharma clinic brands, so a clean and professional look was imperative, while avoiding a link between the brand and THC.
We created an emblem with a shape that resembles a capsule, which connects the brand with the health industry. The colours green and blue communicate both health and safeguarding attributes of the brand.
We solved all the brand's packaging needs maintaining a consistent look and communicating the brand's attributes and USPs across. We designed a sachet to place the product within, a foldable packet to display the product on retailer's shelves and a postal box to deliver the product to final consumers buying online.
This project was developed in partnership with Apex Marketing.