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Tropical Sushi

Brand Platform Brand Portfolio Strategy Brand Messaging Naming Logo Visual System Packaging Brand Guidelines Motion Graphics Social

Tropical Sushi is the Latin-Japanese fusion restaurant in the UK since 2017.


Although they make Japanese food, their Latin flare was to be prominent in the brand identity.


By using vibrant colours in the visual system, organic shapes and a fun typeface in their logo, we created a colourful and outgoing graphic identity. The Latin flare of the brand is the leading aspect of the brand.

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